Get Market Insights for Business Growth
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Providing Real-time Market data & forecasting for Indian Consumer Internet Landscape for stakeholders
For Whom?
These folks below
View Personas
Founders trying to Show it to the world
Investors trying to make more money
Executives trying to keep them both happy
My Role?
Gave a lot of stupid ideas, but few good ones too
Asked a lot of stupid questions, but few good ones too
Copied interface designs from Dribble,
Built interface systems
Worked on AI Chat Interface
Created design system in Figma
Delivered dev-ready specs & led weekly design reviews
Contributions
Led UX research, UI design, and component system
Built interface systems
Designed Conversational AI assistant
Created design system in Figma
Delivered dev-ready specs & led weekly design reviews
Made For
Founders
For
Executives
For
Investors
Understanding requirements from
We started spying on these targeted personas
Well! it was important for us to empathize a bit! But we cannot spy on someone's
As it helped me to mentally be with them, even in my hypothesis, also I got to know about major
For
Problem
Founders, operators, and analysts often struggle to understand how their business performs compared to peers. Real-time benchmarking data is scattered, outdated, or hard to interpret.
Contributions
Led UX research, UI design, and component system
Built interface systems
Designed Conversational AI assistant
Created design system in Figma
Delivered dev-ready specs & led weekly design reviews
Goal
How might we help users instantly compare metrics to industry benchmarks without friction?
For Benchmarks, We followed a layered UX approach inspired by Jesse James Garrett’s "Elements of User Experience".
UX Process
This framework helped me ensure every design decision to align with real user needs and product goals.
Surface
Visual Design
Look & Feel
Hi-fi Mockups
Prototypes
Skeleton
Interface Design
Navigation Design
Lo-fi mockups
Wireframes
Structure
Interaction Design
Information Architecture
Site Maps
Flow Charts
Scope
Functional Requirements
Benchmarking
Gaps & Opportunities
Strategy
User Needs
Business Objectives
User Interviews
Interview Synthesis
Strategy & Scope
Finding Focus with Strategy and Research, with a goal to learn & empathize with users, not to assume
User Personas
We started with our desk research & created user personas to understand user needs and set our assumptions.
User Interviews
Next, we decided to conduct 1:1 interviews with stakeholders & clients to validate our assumptions & empathize
Analysis
Following are the insights gathered from our interviews and interactions with product users, Analysts & key market players.
Improving Scannability
“Now it's much easier for me to access, track and monitor certain market Insights”
Problem
The original interface used dense text and static charts, forcing users to scroll and interpret, slowing down insight discovery.
Solution
Introduced a card-based layout that surfaces key KPIs (like GMV, MTU, AOV, Frequency) each paired with color-coded signals.
Time to Insight
↓ 35%
Scannability
↑ 60%
Engagement
↑ 40%
Cognitive Load
↓ 30%
Rethinking Navigation
“The new layout feels like something I already know. It just works”
Problem
The original navigation relied on nested dropdowns and breadcrumbs, creating friction for users who navigated daily.
Solution
Redesigned the navigation experience by taking inspiration from Microsoft Teams, a tool our users were already deeply familiar with.
Avg. Clicks
↓ 52%
Avg. Time
↓ 49%
Familiarity
↑ 45%
Key Feature
Introducing
My Desk
A Personalized Metric board for investors, brands & funds
Problem
Users often track 4–5 key metrics across different sectors, but had no way to revisit them easily. Every session meant re-navigating and re-filtering.
Solution
Introduced “My Desk” a customizable space where users can pin their most-used metrics, sectors, or charts. It acts as a personalized command center.
Apply custom setting to your metric tables, including deletion (retain within 14 days)
Pin Metrics from various sectors, platforms or custom generated
Download metrics as an image or excel sheet format
Smart handling for overflow items, if users go on a pinning rampage
Repeat navigation
↓ 60%
Adoption
↑ 42%
Familiarity
↑ 45%
Retention*
↑ 15%
Key Feature
Introducing
My Portfolio
A Personalized Metric board for investors, brands & funds
Problem
Users often track 4–5 key metrics across different sectors, but had no way to revisit them easily. Every session meant re-navigating and re-filtering.
Solution
Introduced “My Desk” a customizable space where users can pin their most-used metrics, sectors, or charts. It acts as a personalized command center.
Apply custom setting to your metric tables, including deletion (retain within 14 days)
Pin Metrics from various sectors, platforms or custom generated
Download metrics as an image or excel sheet format
Smart handling for overflow items, if users go on a pinning rampage
Repeat navigation
↓ 60%
Adoption
↑ 42%
Familiarity
↑ 45%
Retention*
↑ 15%
Benchmarks.AI
UX - UI
SaaS
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