ANGA

Most Customer-Focused Aesthetics Marketplace – 2024 (UK)

A Payment Solution for Aesthetic Industry

Providing Buy Now, Pay Later services for elective procedures across UK & Switzerland

Clinic App Available on

Project Goal

Design MVP suite for a fintech Startup

Goal was to kickstart business operations across the UK and Switzerland. Enable instant credit access, streamline clinic operations, and build scalable system while maintaining user-first approach.

View WebApp

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Web Application

Users can apply for BNPLs, Get Pre-Approved Credit & More

Clinic Dashboard

Clinics can manage patients, payments and BNPL requests

Clinic App

Optimize daily workflows & operations with ease

Key Product Features

Get Pre-Approved Credit

Customers

Enables users to seamlessly apply for a credit score-based approval system for procedures..

Send BNPL Invitations

Clinics

Clinics can engage pre-approved customers with tailored services and irresistible offers.

Request a PLIM plan

Customers

Provide basic details & address details to avail credit within 2 minutes

Designed to Disrupt with Accessibility

Design Process

Lean + Agile

We integrated Lean and Agile methodologies for rapid iteration and continuous improvement, ensuring a user-centric approach while maintaining agility.

Discovery

Desirability

Lean

Define

Viablitiy

MVP

Develop

Feasibility

Agile

Deliver

Scalability

Discovery

Desirability

Define

Viablitiy

Develop

Feasibility

Deliver

Scalability

Discovery

Desk research.
SME inputs
Study analytic tools
Align need with objectives.
Highlight frictions in process

Define

Define problems.
Analyze research findings.
Study Personas.
Map Journeys.
Business impacts.

Develop

Brainstorm solutions.
Rapid wireframing.
Interactive Prototypes.
UX Documentation.
Mapping backlog.

Deliver

Usability testing.
A/B testing.
Retrospective inspection.
Incremental updates.
UX Documentation.

Phase 1 : Discovery

Understanding User Needs

We focused on understanding the needs, challenges, and workflows of our two primary user groups: patients and clinics.

Customer Needs

Clinic Needs

Click here

to view User Persona

SAYS

I don’t want to get rejected

I want to know if I can afford

Will this affect my credit score?

THINKS

I want to look better, but can’t pay at once.

If it takes long or feels fishy, I’ll drop off.

Can I trust this provider? Will I regret?

FEELS

Anxious about financial commitment

Skeptical toward loans and hidden fees

Relieved when things are clearly explained

DOES

Starts the process, but drops off halfway

Asks the clinics for guidance

Needs approval indicators before applying

Phase 2 : Define

User Flows & UX Strategy

Followed by persona study, we began to design for simplicity, trust, and conversion across key journeys by mapping & optimizing user flows.

Designed flows for both users to reduce friction on both sides

Validated flows through internal testing and team feedback cycles

Applied empathy-led microcopies to address potential drop-offs

Used statuses & minimal UI layers to keep experiences lightweight

Wireframes & Validation

We created low to mid fidelity wireframes to validate content hierarchy, UX clarity, and flows before moving into visual design. we tested them internally & iterated to ensure the efficiency.

Each step shows only the next action needed, preventing overwhelm.

Focusing on functionality over aesthetics to advocate for user needs.

Phase 3 : Develop

Premium Interface, Exclusive CX

We created an interface with a focus on service scalability to kickstart business operations & brand positioning.

Keep it Aesthetic

Elegant and visually sophisticated design that communicates premium quality.

Make it Accessible

Designed for everyone, balancing exclusivity with intuitive, inclusive user experiences.

Ensure Scalability

Adapts seamlessly across devices & a premium appearance and functionality.

Keep it Functional

Performs exceptionally with attention to detail in every interaction and feature.

With all our Wireframes ready, we studied certain patterns & Practices by user groups to understand the perception of luxury in their lifestyle & derived Inspiration from it. Read Psychology of Exclusivity for digital products.

The Interface strikes a fine balance between premium and bold for deriving confidence, clear and minimal for user trust.

Bold & Impactful Identity

Brings High Contrast, Persuasive in nature, shows confidence & authority.

Dark Themed Interface for Key Marketing Pages

The black interface was used across PLIM’s landing pages, marketing materials, and lead-capture touchpoints.

Light Themed Interface for Functional Pages

Used for the core product experience such as loan applications, dashboards, and onboarding flows for patients and clinics.

Legibility and Approachability

Supports fast scanning and clear input feedback for non-tech-savvy users

Colors & Typography

Accent colors were used sparingly for key actions or alerts, Color contrast was tested for WCAG AA compliance wherever possible

#DA9190

warm blush

#E7CECE

Neutral skin tone

#BDB7BA

neutrals

#121212
Deep black

Montserrat

A clean, geometric sans-serif font that feels structured & approachable. Aligning with PLIM’s positioning as a modern, trustworthy financial partner for medical needs.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

01234567890

Phase 4 : Deliver