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Benchmarks.ai provides Real-time market intelligence data of Consumer Internet landscape to Investors & funds.
Duration
April-August 2025
Role
UX/UI Designer
Solution
Challenge
Interface was in its early raw form, It required a bit of additional effort in data extraction & lacked flexibility
Solution
After having multiple discussions with the client, we decided a redesign to address their business needs, redesign was aimed at creating optimized user journeys for a seamless experience. User Interface aims to create a modern and intuitive interface as per user's environmental setup.
UX
Model
For this project, We followed a layered UX framework inspired by Jesse James Garrett’s "Elements of User Experience" model.
Surface
Visual Design
Look & Feel
Hi-fi Mockups
Prototypes
Skeleton
Interface Design
Navigation Design
Lo-fi mockups
Wireframes
Structure
Interaction Design
Information Architecture
Site Maps
Flow Charts
Scope
Functional Requirements
Benchmarking
Gaps & Opportunities
Strategy
User Needs
Business Objectives
User Interviews
Interview Synthesis
Strategy
Based on client's feedbacks & narration we created multiple personas to solidify the foundation of a good design practice.
Persona Groups
We combined our selected personas under these 3 categories based on their goal
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Personas
Founders
Investors
Executives
Ideate
For Benchmarks, We followed a layered UX approach inspired by Jesse James Garrett’s "Elements of User Experience".
UX Process
This framework helped me ensure every design decision to align with real user needs and product goals.
Surface
Visual Design
Look & Feel
Hi-fi Mockups
Prototypes
Skeleton
Interface Design
Navigation Design
Lo-fi mockups
Wireframes
Structure
Interaction Design
Information Architecture
Site Maps
Flow Charts
Scope
Functional Requirements
Benchmarking
Gaps & Opportunities
Strategy
User Needs
Business Objectives
User Interviews
Interview Synthesis
Persona Groups
We combined our selected personas under these 3 categories based on their goal
View All
Personas
Founders
Investors
Executives
Problem
Founders, operators, and analysts often struggle to understand how their business performs compared to peers. Real-time benchmarking data is scattered, outdated, or hard to interpret.
Empathize
Strategy & Scope
Finding Focus with Strategy and Research, with a goal to learn & empathize with users, not to assume
User Personas
We started with our desk research & created user personas to understand user needs and set our assumptions.
User Interviews
Next, we decided to conduct 1:1 interviews with stakeholders & clients to validate our assumptions & empathize
Analysis
Following are the insights gathered from our interviews and interactions with product users, Analysts & key market players.
Improving Scannability
“Now it's much easier for me to access, track and monitor certain market Insights”
Problem
The original interface used dense text and static charts, forcing users to scroll and interpret, slowing down insight discovery.
Solution
Introduced a card-based layout that surfaces key KPIs (like GMV, MTU, AOV, Frequency) each paired with color-coded signals.
Time to Insight
↓ 35%
Scannability
↑ 60%
Engagement
↑ 40%
Cognitive Load
↓ 30%
Rethinking Navigation
“The new layout feels like something I already know. It just works”
Problem
The original navigation relied on nested dropdowns and breadcrumbs, creating friction for users who navigated daily.
Solution
Redesigned the navigation experience by taking inspiration from Microsoft Teams, a tool our users were already deeply familiar with.
Avg. Clicks
↓ 52%
Avg. Time
↓ 49%
Familiarity
↑ 45%
Key Feature
Introducing
My Desk
A Personalized Metric board for investors, brands & funds
Problem
Users often track 4–5 key metrics across different sectors, but had no way to revisit them easily. Every session meant re-navigating and re-filtering.
Solution
Introduced “My Desk” a customizable space where users can pin their most-used metrics, sectors, or charts. It acts as a personalized command center.
Apply custom setting to your metric tables, including deletion (retain within 14 days)
Pin Metrics from various sectors, platforms or custom generated
Download metrics as an image or excel sheet format
Smart handling for overflow items, if users go on a pinning rampage
Repeat navigation
↓ 60%
Adoption
↑ 42%
Familiarity
↑ 45%
Retention*
↑ 15%
Key Feature
Introducing
My Portfolio
A Personalized Metric board for investors, brands & funds
Problem
Users often track 4–5 key metrics across different sectors, but had no way to revisit them easily. Every session meant re-navigating and re-filtering.
Solution
Introduced “My Desk” a customizable space where users can pin their most-used metrics, sectors, or charts. It acts as a personalized command center.
Apply custom setting to your metric tables, including deletion (retain within 14 days)
Pin Metrics from various sectors, platforms or custom generated
Download metrics as an image or excel sheet format
Smart handling for overflow items, if users go on a pinning rampage
Repeat navigation
↓ 60%
Adoption
↑ 42%
Familiarity
↑ 45%
Retention*
↑ 15%
Benchmarks.AI
UX - UI
SaaS
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